Privacy Policy


  • You choose – you decide how you want to hear from me and you can change your mind at any time
  • I’ll protect – I’ll keep your data safe, won’t sell it to any third parties and won’t keep anything longer than necessary


This privacy policy sets out how Alison Jackson Art Dolls uses and protects any information that you give me when you use this website or shop in my Etsy store.

At Alison Jackson Art dolls, I am committed to ensuring that your privacy is protected. Should I ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Alison Jackson Art Dolls may change this policy from time to time by updating this page. I’ll notify you of any significant changes but you should check this page from time to time to ensure that you are happy with any changes.

When I collect and process your personal data I are doing so on my own behalf, and not on behalf of any third parties. This means that Alison Jackson Art Dolls is termed a data controller under the terms of data protection legislation.


The law on data protection sets out a number of reasons for which a company may collect and process your personal data including:

  • Consent – for example, where you have ticked a box to receive emails
  • Contractual obligations – for example, where I need your data to fulfil my contract with you
  • Legal compliance – for example, where the law requires me to
  • Legitimate interest – where I require your data to pursue my legitimate interests in a way which might reasonably be expected as part of running my business and which does not impact your rights, freedoms or interests – for example, if I were to run a loyalty scheme.


I may collect the following information:

  • name
  • contact information including email address


Activity Purpose of processing Lawful basis
Signing up for email newsletters online not as part of account creation Communicating product updates, news, competitions and promotions by email. Consent – gained through opt-in at point of sign up
Completing an order on Etsy Dealing with an order and providing you with information about your products, delivery and service. Legitimate interest – contract

I require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

How I use your name and contact details Why?
Deliver your purchase to you To carry out our contract with you arrive
Send you service messages – for example, order updates To carry out our contract with you – so you know when your order will arrive
Send you information by email To keep you up-to-date – you can opt out at any time
Fraud prevention This is necessary and protects both of us
Understanding what my customers like So I can give you what you want and improve my products and services
Your payment information Why?
Take payment and give refunds To carry out my contract with you. All information is anonymised and not kept.
Fraud prevention and detection This is necessary and protects both of us

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Your contact history

Any contact I’ve had – either written, by email, over the phone, webchat or on social media

How I use this information Why?
Provide customer service support and train my staff To carry out my contract with you and so I can give you the best service I can

Purchase history

What you’ve bought

How I use this information Why?
Sell you things Legitimate commercial interest
Provide customer service support and process returns To carry out my contract with you
Understanding what my customers like So I can give you what you want and improve my products and services
For product or experience feedback or research From time to time I may ask you to review your product or experience to help me improve

Information about your device and how you use my website

Information about how your browse my website and that you give us when you browse my site, including your IP address and device type.

How I use this information Why?
Improve my website and set default options for you – for example country and currency To improve your shopping experience
Protect my website To prevent fraud which is necessary and protects both of us

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Information from accounts you link to us

If you link your Facebook, Google+ or Twitter accounts

How I use this information Why?
So you can log in without creating an account To improve your shopping experience

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Your responses to competitions, promotions, surveys and reminders

How I use this information Why?
Run the survey, competition or promotion To carry out my contract with you – so I can enter you and pick a winner
Understanding what my customers like If I’ve asked what you want to hear about I will use this to give you want you want
To remind you of an event in your calendar If you’ve given us details of an event you want to be reminded about, I’ll do this until you tell me otherwise. You can switch off reminders at any time

This information is anonymised and aggregated so I do not identify you but it’s used for improving my website, data analysis, research and improving my products and services.

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I do not sell any personal information to any third parties. However, I do share your data with the following types of companies so that I can provide my services to you:

  • Companies that help get your orders to you – for example, delivery companies, warehouses and payment service providers
  • Professional service providers – for example, data agencies, website hosts and marketing agencies to help with things I am not able to do myself
  • Fraud prevention agencies
  • Companies approved by you – for example social media sites if you choose to link your account and marketplace sellers where you place an order


If you have said I can, I’ll send you marketing messages by email.

You can stop receiving marketing messages by:

  • Clicking unsubscribe link on any email. I’ll update your information as soon as possible, but it may take a few days for all my systems to update. I will still continue to send service messages such as order updates.


I’ll hold on to your information for as long as is necessary for the purpose for which it was collected or as is required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce my terms and conditions.

At the end of that retention period your data will either be deleted completely or anonymised – for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and planning.

Some examples of customer data retention periods:

When you place an order, I’ll keep the personal data you give me for two years so I can comply with my legal, financial and contractual obligations.


Your rights relating to your personal information:

  • The right to know whether I am processing your personal data, and to access the personal information I hold about you, free of charge
  • The right to be informed – you have the right to be told about the collection and use of the personal data you provide. This privacy policy sets out the purpose for which I process your personal data and how long I will keep your data.
  • The right to correct personal data when incorrect, out of date or incomplete. This can be done by emailing me at
  • The right that I delete your data, stop collecting or processing it, in some circumstances. This can be done by emailing me at and requesting for your data to be deleted. At this point, I will look at your request and inform you of my decision within 28 days.
  • The right to stop direct marketing messages (through specific or all channels). This can be done by using the ‘unsubscribe’ link at the bottom of any promotional email sent from Alison Jackson Art Dolls  (this option will only stop you from receiving promotional emails from Alison Jackson Art Dolls), or by emailing me at
  • I aim to stop sending you any marketing messages (through specific or all channels) within 28 days of your request.
  • The right to withdraw consent for any consent-based processing. This can be done emailing me at
  • The right to complain to your data protection regulator – in the UK, the Information Commissioner’s Office


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  • I hope this Privacy Policy has been helpful in explaining how I use your personal data and your rights. If you have any questions that haven’t been covered please email me at


This policy is regularly reviewed